Monday, April 26, 2004
Bush Spending Like Dean
Remember Kerry is a “closer,” and as I witnessed in Iowa, his campaign is very tight with their spending money. We could not even get signs to prepare for the caucus in Iowa. The Kerry camp was very targeted in where they spent their money. It was a complete contrast with the Dean campaign that plastered signs everywhere, gave out T-shirts, hats, and other materials to anyone who would take it.
Kerry took a lot of heat from the pundits for telling people in September that he wanted to be the frontrunner in January, not November or December. Everyone wrote him off as toast and asked why he wasn’t more aggressive last fall against Dean.
Instead he methodically laid out a plan to close in the last few weeks. Two weeks out, he called in Kennedy to whip the crowds up. Then in the last week, he lined up a local endorsement each day that carried weight. First, it was 10,000 Iowa veterans, then the Attorney General, Iowa’s First Lady, Agriculture Secretary, plus multiple newspaper endorsements.
Incredibly, Bush has blown $50m with his “shock and awe” campaign and Kerry is still standing. Sure, Kerry has lost a few points in national polls, but various polling still shows him either winning or with the margin of error in the Electoral College. Again, Kerry has focused his spending effectively on the major swing states. Interestingly enough, I heard last night Bush was spending money on the defense in Arkansas. Arkansas should have been a lock for Bush...
Pundits, like Buzzflash, who are griping that Kerry needs to be more vigorous in his defense (i.e. spend more money), just need to chill out. The Presidential election is not going to be won in April.
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